Remove all packaging from brisket roast. Place fat side down in an oven safe, non-glass pan that can hold juices that will accumulate. I use a 9x13-inch pan.
Place uncooked bacon strips over brisket, side-by-side. If you have additional bacon slices, you can also place one layer of bacon under the roast. (Bacon is expensive, so I don't usually do that.)
Tightly cover pan with foil, and bake at 300 degrees for 3 hours. Remove from oven, and flip brisket over so the fat side is facing up.
Return to oven, covered with foil, for an additional hour. Brisket roasts can be finicky, so it helps if you have had BBQ brisket at a restaurant and have seen how it looks when it is fully cooked. The size and thickness of the brisket roast also affects cooking time.
When hour is up, move from oven, and cut into brisket with a knife. Meat should be fork tender. Return to oven if necessary.
I use the same Homemade Honey BBQ recipe that I make with my Buffalo Wild Wings Style Wings. Here is the link to that recipe: www.nashvillewife.com/2016/02/buffalo-wild-wings-style-wings.html